Every business has five levers that drive profit. Move each one by 10% and the result isn't 50% more profit -- it's closer to 61%. Plug in your current numbers to see what your business could actually make.
Lever
Your Current
With +10%
LeadsNew enquiries per year
1,100
Conversion Rate% of leads that buy
27.5%
= Customers
250
303
# of TransactionsPurchases per customer / year
4.4
Average SaleRevenue per transaction ($)
$550
= Sales
$500,000
$669,625
Gross Margin% of sales you keep
33%
= Net Profit
$150,000
$220,976
The Compounding Effect
+$70,976a 47.3% profit increase
A 10% lift on each of the 5 levers doesn't add up to 50%.
It compounds -- 1.10 × 1.10 × 1.10 × 1.10 × 1.10 ≈ 1.61 -- because each lever multiplies the last.
Ready to see which of the 5 levers your business should move first?
