Executive Coaching for Columbus Entrepreneurs with $5M in Revenue
Peg Buehrle
July 22, 2026
Key Takeaway:
Executive coaching is a structured, one-on-one partnership built for business owners and senior leaders who already have a team under them, not someone building a business from scratch. At ActionCOACH Columbus, executive engagements work with companies typically in the $1M-$5M revenue range, multiple leaders in the room, and a real need to get that leadership team pulling in the same direction.
There's a specific moment where running a business stops being about you and starts being about the people you've put in charge of parts of it. You hired well. You built a real team. And now the thing holding the company back isn't a missing process or a pricing problem. It's whether your leaders are actually leading.
That's the gap executive coaching is built to close. Not "how do I get my first ten customers." Not "how do I build a pricing model." This is for a business owner with a leadership team, or a senior executive inside one, who needs to get sharper at the part of the job that doesn't show up on a spreadsheet: how you decide, how you delegate, and how you get a room full of leaders to move together.
What executive coaching is and who it's built for
Executive coaching is a structured coaching relationship focused on developing the leader, not just fixing the business around them. It works on how a specific person leads: their decisions, their communication, their blind spots, and how they show up in front of a team that's watching them for direction.
This is built for people who already carry real leadership weight. That's the business owner who now has a leadership team instead of a handful of direct reports. It's the VP, COO, or general manager inside a mid-sized company who's been handed more responsibility than their training prepared them for. It's a senior leader who's good at the job but has hit a ceiling that more effort alone won't fix.
Who this is built for
A business owner with a leadership team under them, not just employees
A VP, COO, or GM inside a company they don't own but help run
A leader who's been promoted into a bigger seat and needs to grow into it fast
What executive coaching actually works on
Most engagements focus on a small set of things that matter far more than they get credit for: how a leader makes decisions under pressure, how they delegate without losing control of the outcome, how they communicate with a leadership team instead of just individual employees, and how their own effectiveness holds up as the company keeps growing around them.
None of that is abstract. It shows up in specific moments: a leader who keeps taking a decision back after handing it off, a general manager who avoids a hard conversation with a peer for three months running, an owner who still gets copied on approvals their leadership team should own outright. Executive coaching works those moments directly, one at a time, until the pattern actually changes instead of just getting named in a meeting.
How executive coaching is different from general business coaching
Business coaching works on the business. Executive coaching works on the leader running it. That's the split, and it matters more than the two terms sounding similar would suggest.
Business coaching
Business coaching is built for the owner still running the whole operation. The focus is the business itself: pricing, systems, marketing, cash flow, and getting the owner out of doing everything personally. It's the right fit when the business hasn't yet built the layer of leadership that executive coaching depends on.
Executive coaching
Executive coaching is built for a leader who already has a team. The focus shifts from the business to the person leading it: how they think, how they decide, how they handle conflict between leaders, and how they build the kind of presence a team actually follows. If your business now has multiple people making real decisions, this is usually the more accurate fit. Read the full breakdown of executive coaching vs. business coaching for a closer look at which one matches where your company is today.
Where they overlap
Both use the same underlying framework at ActionCOACH Columbus, the Six Steps to a business that doesn't depend entirely on one person to function. The difference is where the work is aimed. Business coaching points that framework at the business. Executive coaching points it at the leader.
What an ActionCOACH Columbus executive coaching engagement includes
An executive engagement runs as a recurring, one-on-one relationship built around the actual decisions a leader is facing that month, not a fixed curriculum handed to every client the same way.
What a typical engagement looks like
Sessions happen on a set cadence, usually every one to two weeks, with direct access to the coach between sessions when something urgent comes up. Each session starts with what's actually happening in the business right now: a hire that isn't working out, a leader who's underperforming, a decision the executive has been avoiding. The work is specific to the person and the week, not generic leadership theory.
Most engagements open with a straightforward assessment of where the leader is now, what's working, and where the friction actually sits. From there, coaching sessions track a small set of goals tied to real business outcomes, not vague development themes. A leader might walk in wanting to work on "communication" in general terms and walk out three sessions later with a specific plan for how they run their Monday leadership meeting differently. That specificity is the point. Vague goals produce vague results. Precise ones produce a leader who behaves differently by the time the engagement ends.
How it connects to the leadership team
This isn't coaching that happens in isolation from the rest of the company. Part of the work is how the executive shows up with the leadership team around them, whether that's a business owner working on how they lead their leaders, or a VP working on how they lead the people below them while managing up. The specific signs a leadership team needs executive coaching are usually visible before the owner realizes coaching is the answer.
What changes in the first few months
The early sessions are where the real shift starts. Most leaders come in managing everything themselves and leave with a team that doesn't need them in every decision. What changes in the first 90 days of coaching covers what that looks like week by week, from the first assessment through the first real behavior change a leadership team notices.
Research backs up what that shift is worth. Most leaders who go through executive coaching say the return was considerably greater than what they put into it, according to research compiled by the International Coaching Federation. It's not just anecdotal. The people who've actually done it tend to say it was worth it.
Is your company the right fit for executive coaching?
The clearest fit is a company doing $1M to $5M in revenue with a real leadership team in place and more than one person making meaningful decisions. Below that revenue band, or without a leadership layer yet, business coaching is usually the more accurate starting point.
Revenue band and team size signals
Companies in this range have usually moved past the stage where the owner can personally review every decision. There's a team of leaders, not just employees, and the business has enough complexity that leadership behavior actually changes outcomes.
At $1M in revenue, a business might still have one or two people functioning as leaders in name only, still doing the same hands-on work as their team. By $5M, most companies have a real leadership layer: someone running operations, someone running sales, maybe a finance lead, all reporting into an owner or a president. That's the structure executive coaching is built for. Below it, the leadership behaviors this coaching targets often don't exist yet to work on. Above it, the same fundamentals still apply, just with more people and more at stake.
Signs the leadership team specifically needs this
A few patterns show up again and again in companies that are ready for executive coaching:
Leaders on the team aren't aligned on priorities, even when everyone agrees on the mission
The owner is still the bottleneck for decisions their leadership team should be making
Growth has stalled even though the team is full and capable
There's friction or drift between leaders that isn't resolving on its own
If two or more of these sound familiar, the specific signs a leadership team needs executive coaching is worth reading before you decide what kind of coaching fits.
Frequently asked questions about executive coaching in Columbus
How much does executive coaching cost? Pricing depends heavily on format, cadence, and the seniority of the leader being coached, and national ranges vary widely. The full cost breakdown for executive coaching in Columbus covers what ActionCOACH Columbus engagements actually run, rather than a generic national estimate.
What's the difference between executive coaching and business coaching? Business coaching works on the business. Executive coaching works on the leader running it. If your company already has a leadership team in place, executive coaching is usually the closer fit.
What does a typical executive coaching session look like? One-on-one, on a recurring schedule, built around the real decisions the leader is facing that month rather than a set curriculum every client goes through the same way.
How long does an executive coaching engagement usually run? Most engagements run several months to a year. The first real shifts in how a leader operates usually show up within the first 90 days.
Is executive coaching only for the CEO, or does it work for other senior leaders? It works for anyone carrying real leadership responsibility, not just the person who owns the company. VPs, COOs, and general managers are common candidates.
How do I know if my leadership team needs this instead of me just working with a business coach? If the friction is specifically between leaders, or a leader isn't performing at the level their role now needs, that's usually an executive coaching problem rather than something a solo business coaching engagement was built to solve.
Where to go from here
A leadership team that's growing but not quite pulling in the same direction is common, and it's usually a coaching conversation, not a hiring problem. Book a consultation and talk through where your business and your leadership team actually stand. No pitch, just a look at what's going on.